Recently in Minnesota, the Minnesota State Police was looking for a way to recruit different people into the state police. Instead of going the usual route and taking out help wanted ads, they took to social media. Specifically, they created a hashtag on Twitter called #IwantThatHat.
The goal of the campaign was to recruit a large and diverse group of people and by using twitter to reach out to people. “[W]e still need to reach the wildest and most relevant audience with a carefully crafted message” (33). By creating a Twitter campaign, the Minnesota State Police was able to do just that because their message was spread out to a large audience through an interesting and fun hashtag.
They also used Youtube and Facebook as a way to get their message out, as well as Twitter. “The patrol tweeted that more than 200 people had applied to be troopers as of July 2. That number has since grown, and official totals should be in this week, Gordon [Director of communication for the patrol] said,” (Prairiebizmag). The imaginative and different way at getting applicants for their open positions was not only successful, but could be a telling way of how other businesses will try and get applicants in the future. It’s no secret that hashtags on Twitter are so popular that they have trickled over into other social media sites, and Twitter often has trending hashtags where people can use the hashtag and add their own thoughts. If the Minnesota State Police had success with a campaign focused around getting applicants through a Twitter hashtag, then who’s to say that another business couldn’t have the same luck in the future?
Is it possible that using social media to get more applicants will be more likely in the future? If so, do you think this is a good idea or is it better to go about more traditional methods?