At this point, a large number of people use Social Networks. Between Facebook, Twitter, Instagram, and others, “social networking already accounts for 1 in every 6 minutes spent online.” (Howell, 2012, p.4) They have become such alarge part of our lives because we are able to create content and share it with people we know, near and far.
Social Media has helped people expand their borders and not only learn things about their friends, but also about people they haven’t met because “millennials are more willing than any other generation to post their personal information online yet they don’t want just anyone to have access to their personal data or web history.” (Web Strategist) Thanks to user profiles, any user of a social media site can introduce themselves to another user of that site, linked by actually knowing the person or by common interests where users can discuss something that they both enjoy.
These Networks have also greatly increased the visibility of posts and information because of how people connect. “The value in Facebook is not necessarily the “share” but the “re-share” – what can you do to get your network to post content on your behalf?” (Amy Mengle). Anytime something is posted on a social network, somebody else will see it and will likely share it with their friends as well. The point is to show off interesting pictures, videos, and information that people are guaranteed to enjoy.
Even “Google and Microsoft Bing are incorporating social conversations (and social signals) into their results” (Howell, 2012, p.6). Since Social Media sites have become so widely used, search engine sites try to make the results that lead to these sites more well known and easy to find. This makes everything a user is looking for easy to find, which adds to the ease of using social networks in our everyday life.