Monthly Archives: November 2013

Making Use of Lists to Benefit Social Media Use

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We always think we know social media because we use it every day, but there are a lot of aspects to each site that most people know nothing about. As people going into PR, it is important to use each site to it’s fullest for either personal use or for public use through a business. For example, Twitter has a feature called Twitter lists that makes it easier to organize the tweets as they come up. It is not only beneficial for organization sake, but it can be incredibly helpful as a PR practitioner.

There are two types of Twitter lists, public and private. Public Twitter lists are great if you want to recognize the people on your list for being superstars.” (Meltwater.com). Public Twitter lists send notifications to those you have added to the list to let them know that they are there. People can also subscribe to your public Twitter lists and can receive the tweets from all those included in your list. Private Twitter lists are the exact opposite, nobody can see these lists, but yourself which is especially helpful for those who aren’t willing to give up their secrets on a social media site.

For a PR practitioner, having lists for journalists and bloggers can be incredibly beneficial especially if broken down into specific lists for different kinds of bloggers and journalists. By having lists for these groups of people you can easily stay in contact with them and keep a friendly relationship, which would help get your stories out into the public more often. “[J]ournalists should have plenty of relevant content that you can engage in conversation about, and share with your followers – which can help you build a relationship with a journalist you haven’t met” (Meltwater.com). Especially with journalists you haven’t had much contact with just yet, this could be a great way to build a professional relationship. The same should go with the list for bloggers, by keeping in regular contact with them and sharing their content with your followers, you are building a professional relationship to help you when you need someone to promote your product. By having these lists, it is easier to see different content from these different groups instead of putting them all together in a mess of people where you are less likely to see their content.

Of course, Twitter lists are useless unless you use them correctly. You still have to read through posts and engage with people, but there is more organization to it and can more effectively read tweets and build relationships with other users.

Do you feel you could positively impact your PR presence with Twitter lists? Have you found any other interesting social media tools that can be used in PR?

There’s No Need to be a Superhero in the PR World

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Like many businesses, Public Relations is evolving, but it is evolving into a career where it seems like only superheroes can make it in the business because of all the different tasks PR people are required to know. So, agencies have begun to expand their market so that PR people only have to specialize in one of these many skills.

 

Storytelling

One large aspect is storytelling, and telling the story of the brand through digital channels and over traditional media. “Key to developing your storytelling skills is a deep knowledge of the subject matter. As a foundation, we need to invest time in understanding our clients’ businesses, wider industry, and above all, customers” (Bhurji, 178). Storytelling is knowing about the brand and how it should interact with that brand’s customers to best maximize the marketing and campaign strategies in order to get the best hang for your buck. PR people who work in storytelling go hand in hand with those who work in marketing and advertising for integrated storytelling that resonates with the public.

 

Content Creator

It has been drilled into the head of many a PR student how important writing is in the field whether it’s a tweet or a press release, to choose the best words to convey the meaning you are trying to get across. “It usually requires the ability to convey with and empathy and reflect a specific brand voice and personality” (Bhurji, 180). Strong writing skills in the PR world are a must and practice makes perfect to hone that skill especially since it has become so important to be malleable to each brand and each medium.

 

Technology Enthusiasts

Technology and social media is on the rise now, so it is important to have somebody who can effectively use the technology to its fullest and not only know the basics of social media, but also to know the data that lies beneath the surface. “The fact that PR is becoming more data driven is a positive step-change for the industry and advanced skills in data manipulation and modelling will become invaluable as ‘media planning’ becomes more central to campaign design and evaluation” (Bhurji, 183).

 

So, PR people may not have to become superheroes in the not so distant future, but they may have to learn to specialize in a specific area on PR. It is important to know one aspect of the business really well so that it isn’t overwhelming in the field.

Do you think that specializing is in one part of PR is important or do you think having broad knowledge in each subject could be better for a practitioner?

 

Works Cited

Bhurji, D. (2012). Share This: The Social Media Handbook For PR Professionals. United Kingdom: John Wiley & Sons Ltd.